Interim
reports and profit warnings come and go and certainly products are not forever.
Anyway, let’s look quickly at new products from Atria Finland and Atria
Scandinavia.
In
Finland, a special Autumn Catalogue (in Finnish), Atria Food Service 2014,
intended for professional kitchens, tells that Atria is or at least wants to be
a full-service food company. That’s of
course just what HoReCa wants to hear, they want to have only a few suppliers
to make logistics easier for them. And
Atria has resources to be that kind of a full scale supplier to any
institutional kitchen or any top restaurant.
In any case, Atria Finland does not want to focus solely on meat.
So,
just looking at the new products section of the catalogue, one can find that
one of this autumn’s novelties is fish. Yes,
fish. Frozen whitefish croquettes and
pike loaf. Prepare by heating. That’s how it goes. Besides smooth logistics, pro kitchens also
want that someone else makes their food.
Now
let’s look at the other side of the bay, even up to Gothenburg where Atria
Scandinavia won seven gold medals this October in a Swedish meat product contest. Here are Atria highlights but let’s look at
the official results a little closer.
There
were 16 competition categories and in each of them were chosen one Swedish
Champion product and several gold, silver and bronze medal products.
Unfortunately
Atria didn’t win any champion titles.
Moreover, many Atria’s products had to settle for silver or bronze
medal.
In the
honored ”Falukorv” category, Lithells product won only bronze, defeated by
around 20 products which won gold or silver, plus of course the Champion, which
incidentally is a product of HKScan,
Atria’s main rival. As a side note
one can state that HKScan’s Rapeseed Pork products did not perform well, the
only exception being Rapeseed Pork Christmas Ham, which won the category’s championship.
Back to
Atria’s products. In
cooked ham category Lönneberga got gold medal but all Lithells’ products fell
far short of top rankings. In smoked ham
category one of Lönneberga’s products got gold but as many as six of the brand’s
products got only bronze. One may
conclude that Atria’s precious brand performed quite badly.
In the barbecue sausage category and in the wiener category Lithells products got
medals in all colors. Sibylla’s skinless sausage got gold in its category. In
smoked cold cut category Onsala’s product had to settle for bronze. One may say
that in these important sausage categories Atria’s success was only moderate.
However, the biggest disappointment is the fact that in the equally important pâté
category both Arboga and Pastejköket got only silver. More than ten pâté
products were ranked higher. Luckily
Atria’s small Lindbergs brand was one of those and won a gold medal.
We will look at
Atria again later but on Friday,
December 5th, we are going to look at HKScan’s businesses. This is Doc Sausage.
This is
Artoparto and here is my Disclaimer.
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