HKScan Finland - Something better (in autumn)

HKScan’s  Q1 report should not even be read, unless you want to get discouraged. There is nothing good. Nothing else than the fact mentioned previously also on this blog that from the autumn rapeseed pork products in Finland will be GMO free. Surely this is an interesting opportunity to succeed in the competition and win it. 

It is of course utterly important that the marketing campaign is bold in a way that GMO free products will become the new standard in mid-range and high end meat products. This would hurt a lot the biggest rival especially if Snellman, a middle-sized company already selling GMO free products, would do its own campaigning.  We’ll see, but GMO free product group might well be a game changer in Finland. 

Evidently there have been tough negotiations with the employees at Tallegg plants in Estonia but as a whole, HKScan Baltics is doing well. Russia’s pork ban has hit hard but interestingly Teet Soorm, EVP HKScan Baltics, tells that their pork product sales in St.Petersburg region Russia have been in a steady rise. Could it be that HKScan is now seriously challenging the largest domestic rival now in Russia as well?

We will come back after three months on Friday, 29^th August.  Summer has come and it’s time to listen to this fascinating Estonian song once again.

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