Recently, Atria has reported on success
in the Food Service segment,
at least in terms of net sales. Now it seems that one reason for this success is revealed in company's Success Stories column. According to it, a year ago, collaboration with a wholesaler Heinon Tukku was taken to a new level, from a customer to a partner.
“The
key idea of the partnership agreement is that Atria will ensure the flexibility
of the deliveries made by Heinon Tukku and the availability of goods” and “Heinon
Tukku, in turn, will help Atria to reach restaurant-sector customers in greater
Helsinki.”
Cooperation has expanded this autumn. The column tells, that the companies started a new type of service counter
for the meat sector:
“Heinon Tukku has previously provided whole fillets and carcass parts,
but now we can also cut meat into desired pieces and steaks of a specific
weight.”
What does it mean? Overall, it
means that the biggest rival HKScan is challenged in its home ground. Without a doubt, this simple
step may have brought a significant increase in Atria Foodservice sales. Heinon
Tukku is a major wholesaler,
sales of more than EUR 200 million
and its range covers all from food to tableware.
Pre-cut meat for its part further facilitates the
everyday life of a pro kitchen. All in
one cargo.
But what about the other half
of the agreement? How does Atria ”ensure
the flexibility of the deliveries made by Heinon Tukku”? And what might it mean? Well, I don’t know, but this cooperation
surely will increase Atria's net
sales and may be also profitable in the near future. Especially demand for most valuable parts of
the carcass will hopefully increase. Moreover,
one could think that for instance Ridderheims’ products could be included in
the range of Heinon Tukku as well.
We will look at
Atria again later but on Friday, January
2nd we are going to look at HKScan’s businesses. Slow food is slow food but fast food is fast food.
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