HKScan Finland and UkkoPekka from Savonia

HKScan Finland and javelin thrower, the reigning European Champion Antti Ruuskanen, have signed a two-year partnership. The company's release points out that healthy food and protein intake will be significant themes. I personally assume that in addition to this kind of generic food advertising, one theme will be some HKScan's brand.  Why couldn’t it be the case that the celebrated javelin star, the true archetype of Savonian,  will promote Portti brand generally but first and foremost, sausage brand UkkoPekka.

Nothing exceptional in this agreement and somehow the first which comes to my mind is the long-term co-operation in the 90's between the meat company Pouttu and World Rally Champion Juha Kankkunen. In the net one can find an article where Risto Pouttu, company’s CEO at that time, praises Kankkunen’s importance in improving the awareness of the company’s products.  I think that in a way, Kankkunen during his sports career and Ruuskanen today, are similarly folksy and liked by the whole nation.

Hence, it is possible that in the near future we will have to suffer from Ruuskanen’s Savonian dialect not only in sports programs but also in advertisements. On Portti’s pages, a link below, there already are a some other Savonian tuned radio advertisements. Perhaps you liked to start listening to them?  I am happy to remind you that the stop button is included as well.

But what about the Portti brand? Nothing much.  Apparently, the Mikkeli plant makes mostly HKScan brand products and under the Portti brand there are just a few products. However, UkkoPekka seems to be going strong with its five different sausage products. Actually, I would say, UkkoPekka earns a major advertising campaign.

A completely different type of HKScan Finland's sales promotion is its participation in the Food Camp Finland event in Gösta (Serlachius) Museum in Mänttä in late August.  Top art, top chefs, top dinner, top prices. However, looking at the pictures from last year, one might conclude that HKScan's role seems to have been something like serving barbecue food from a trailer. Hopefully this was not the case.

We will discuss HKScan later but on Friday, February 13^th, we are going to look at Atria’s businesses. Nordic Champion Carbon 800g.

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