The magazine's most
interesting news is a relatively extensive article of a large retailer Tuurin
Kyläkauppa. Their food department does not go particularly well. Firstly, convenience food sales have simply fallen. Secondly, the more expensive parts of the
carcass demand has decreased and on the other hand, the demand for cheapest parts
of carcasses and minced meat has increased. Thirdly, discounted products are selling well.
In all, one must conclude, consumers are
saving and living sparingly.
Trade volumes
in Tuurin Kyläkauppa are large and consumers’ cutting down is also reflected in
the individual product groups, so that for instance in sausages they have moved
increasingly to cheaper products. Interestingly, top offer ready meals sell very
well. It may mean that the increasingly strong trend of preparing food at home
also on weekdays, is only due to consumers' need to save.
A few customer interviews
at the end of the article reveal, what the customers are seeking
for: products close to the sell-by date, only offerings and nothing else, and low-cost
raw materials for cooking at home.
There’s one more interesting piece of news in the magazine. With the chicken business bought from Saarioinen, Atria
Finland got a precious brand of Jyväbroiler.
Surely it will be developed further.
A couple of photos prove that something has changed. Previously, at least some of the products
were GMO-free. Not today. In the near
future, GMO-free product range may well be an important success factor but unfortunately
it seems that Atria Finland is out.
We will look at
Atria again later but on Friday, March
27th we are going to look at HKScan’s businesses. Eat well!
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