As Atria Group has announced, they are acquiring the
business operations of Aalbæk Specialiteter A/S, founded in 1920, Denmark’s largest
and one of Europe’s largest manufacturers of high-quality organic meat
products, cold cuts, patés and bacon, net sales about Eur 10 million. The
transaction includes the Aalbæk’s brand, all business agreements, a charcuterie and a
small production plant in Farre.
As Danish media tells, most of the production will be transferred to Atria Denmark’s production
plant in Horsens. Namely Aalbæk’s production plant in Billund was destroyed in a fire
in January 2015. In fact, the media tells, without the fire trade
would hardly have realized at all. During winter
and spring Aalbæk’s products already have been produced in Atria’s plant. Peter Aalbæk, the former owner, will continue to develop new
concepts in Farre.
It is apparent
that Atria Group believes a lot in cold cuts and toppings and obviously to
premium brands as well. How about
organic products? The Group has not so far been an
advocate of organic food. Perhaps they see now, that producing of organic toppings and marketing them under the
premium brand for wealthy folks is profitable. In the country of Smørrebrød.
On
Friday, May 22nd we are going to look at HKScan’s businesses. Hans Christian Andersen: Not fairy tales this time.
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