HKScan all out for poultry

HKScan has launched halal chicken meat products in U.K., Hong Kong market opens for HKScan Estonia’s chilled and frozen poultry and in Denmark HKScan invests organic chicken.  All in all, HKScan goes all out for poultry.  

HKScan’s halal poultry products in U.K. aim at important domestic consumer group. The products are quick to prepare and they are evidently targeted specifically at young consumers. In fact they form their own product category and they are marketed under their own brand Aafiyah, and they have their own website as well.

HKScan Estonia’s head Teet Soorm comments on the company’s Hong Kong export certification and says that the quality of their products is now recognized and the company is aiming to offer also highly processed poultry products to H.K.

In Denmark, demand for HKScan’s organic chicken rose last year more than 30% and now the company has to increase its production significantly.  The company believes that when times get better, the demand for organic products is continuing to intensify even further.  Although most of the production goes to domestic market, HKScan is launching its Danish organic chicken in Sweden as well.  

No doubt, HKScan’s chicks are flying.   

This rooster, however, quits blogging.  Thank you.

                                             

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