HKScan all out for poultry

HKScan has launched halal chicken meat products in U.K., Hong Kong market opens for HKScan Estonia’s chilled and frozen poultry and in Denmark HKScan invests organic chicken.  All in all, HKScan goes all out for poultry.  

HKScan’s halal poultry products in U.K. aim at important domestic consumer group. The products are quick to prepare and they are evidently targeted specifically at young consumers. In fact they form their own product category and they are marketed under their own brand Aafiyah, and they have their own website as well.

HKScan Estonia’s head Teet Soorm comments on the company’s Hong Kong export certification and says that the quality of their products is now recognized and the company is aiming to offer also highly processed poultry products to H.K.

In Denmark, demand for HKScan’s organic chicken rose last year more than 30% and now the company has to increase its production significantly.  The company believes that when times get better, the demand for organic products is continuing to intensify even further.  Although most of the production goes to domestic market, HKScan is launching its Danish organic chicken in Sweden as well.  

No doubt, HKScan’s chicks are flying.   

This rooster, however, quits blogging.  Thank you.

                                             

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HKScan’s focus is on profitable growth - really?

It’s quite odd that the company, which has just sold its most profitable and rapidly growing unit (Poland), says in its interim report that the company will concentrate even more on profitable growth.

Hannu Kottonen CEO HKScan, tells this in the company’s Q2 Interim Report:

The strategic review completed in June highlighted the need to fine-tune the strategic must-win battles and to increase our focus on profitable growth in the coming years.

Okay, let's wait and see what it might mean. I have already speculated that HKScan will expand through acquisitions in Lithuania.

We will follow the Group in all of its market areas. Finnish market, however, is right now the most interesting. The company has a significant product launch in the autumn, namely GMO-free rapeseed pork meat products. I have been thinking that they would be game-changer. HKScan Finland has significantly lost market share to the largest competitor, but now a good campaign could change the situation in many consumer groups and especially in the important away-from-home business unit.

Of course, the fear is that the campaign is similar to Scan’s campaign in UK. Meatball likes evidently have not gone spot-on.  Although fast-food and fitness go well together, at least they rhyme quite nicely.

Now there is a Danish leader in Rose Poultry, truly positive news. But what does it mean that large companies together launched the "Danish Kylling" brand.  One should have thought that the Danes never even think of eating foreign meat. 

The situation may be severe.  Probably a lot of cheap meat is flowing to all HKScan's market areas. What will happen to the Group's renewed Flodins brand which is committed to using only meat from the company's own market area.

We will discuss HKScan later but on Friday, September 26^th, we are going to look at Atria’s businesses.  HKScan might increase its presence in the Baltics. Here is one memorable departure to Estonia.

This is Artoparto and here is my Disclaimer.  Please read it.

Disclaimer:  All content provided on this site is for entertainment purposes only.  This site does not provide any investment advice and content on this site should not be construed as recommendation to buy or sell any financial instruments.  Please consult a qualified financial adviser before making any financial decision.  I make no representations as to the accuracy, completeness, suitability, or validity, of any information on this site or found by following any link on this site.  I will not be liable for any errors, omissions, or any losses, injuries, or damages arising from displaying or using any content provided on this site.  I am not responsible for users' comments.  I reserve the right to update or delete any content on this site for any reason.